In an increasingly competitive business environment, companies have to continuously find ways of maximising opportunities by showcasing their products and services to as wide an audience as possible.
One of the most traditional routes for organisations to market their wares is by taking part in exhibitions. However, although many businesses are already familiar with exhibitions as a means of generating new leads, they unfortunately fail to maximise the potential of such events. Poor presentations in front of customers and suppliers, an incoherent follow-up strategy and failing to exploit potential leads are just a few of the basic errors made by businesses. In reality, the business contacts and customer base found at events like this can take your business to the next level.
An exhibition is an excellent way to reach out to new customers and to build a stronger relationship with your existing client base. However, it needs attention and dedication. Firstly, prior to the exhibition, time must be spent to brief all staff members on a strategy for anyone who visits the company stand. What exactly are the products and services you want to promote? Have you got the correct literature on your company, the services you provide and what products you are offering? Can you display any case studies of existing clients? Is anyone capturing the details of everyone who visits the stands?
Exhibitions are an ideal place to launch new products and services so investment is required to make sure you create the correct interest to help you push this product. Free sample giveaways are an easy way to generate interest. With a dedicated approach, investment and creativity an exhibition is good way to increase your sales and awareness of your company to potential customers. In addition, it is also a good way to maintain the confidence and loyalty of your existing customers and a chance to build a stronger relationship with them. If done properly and efficiently, exhibitions are one of the most cost-effective marketing tools.
Photo: Lars Plougmann
One exhibition taking place in the next few months is the UK’s longest running, best attended and biggest annual event for the recycling and waste management industry called RWM. This year, the RWM 10 exhibition takes place at the NEC, Birmingham from 14 to 16 September, 2010 and is set to be bigger than ever before. One of the hundreds of companies that will be showcasing their products and services at the RWM 10 is the UK’s largest wheeled bin manufacturer, MGB Plastics who have taken a stand at the show.
MGB Plastics will use the opportunity at the show to launch its latest products for the food waste recycling and management sector – the new 5 litre, 7 litre and 23 litre kitchen caddy. The latest offerings from MGB Plastics have an innovative sleek design that will fit seamlessly into a modern kitchen and are available in a choice of modern colours. In addition, they come with sealed lockable lids to prevent odour escape. The RWM 10 show will also see the launch of the most advanced 240 litre bin in the UK. This bin has a stronger more durable design with the availability of many optional extras such as RFID tags and printing. For MGB Plastics, RWM 10 is an ideal place to share ideas with customers and partners and deliver essential recycling and waste management exhibition advice.
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The importance of maximising opportunities to exhibit products and services